PrimaLuna Story

Herman van den Dungen: PrimaLuna "in the Italian language is "First Moon". My grandfather was the first "Herman". My grandmother, an aristocratic lady in a small Dutch village, had a special name for her husband: "Maantje", which means Little Moon (which became also the name of our small dog), van den Dungen. The people in the village adopted that name, and having a strong accent, they soon called him "Maontje" van den Dungen. My father's first name was Cor, but in the village, it was of course "Cor from Maontje van den Dungen". I was of course "Herman from Cor from Maontje van den Dungen" …… etc. That's why I thought of First Moon as a brand name and that's why the logo is how it is..."

Loris Arrigucci: PrimaLuna "believe it or not ... I discovered a small town located 50Km north of Milano called Primaluna!!! Please get yourself a map from Italy. You'll find Primaluna town near the upper-right corner of the map. It is located 50Km north of Milano near the Lake of Como. This should eliminate every doubt regarding the "Italian" origin of PrimaLuna's name. I've read the "history" section of the Primaluna village web site and found the following (literally translated):

One probable interpretation of the name of the village comes from Latin "Primum Lumen", which means "First Light" of Christianism since the very first evidence of Christianism in this region dates 495 Annus Domini. "First Light" translates into "Prima Luce" in Italian and this seems very interesting to me: PrimaLuce (FirstLight) is the first light that we, hi-fi lovers with small budgets, can see in this world of darkness populated by way too expensive esoteric gears…"

PrimaLuna is a Mondial brand of tube-electronics established in 2003 by Herman van den Dungen, high-end distributor from The Netherlands. More than 30 years of high-end experience in the fields of design, manufacturing, export, import, retail, and after-sales-service was the basis for a range of affordable and reliable, yet highly musical products. Together with Marcel Croese (of Goldmund fame) and Dominique Chenet (of Jadis fame) he -assisted by Tube Guru Kevin Deal- was heading his team to bring simply the best products with the best service for the best price. At PrimaLuna we all try to understand what the customer wants and deserves.

The philosophy of the PrimaLuna team is that not just the PrimaLuna products, but also the people involved in PrimaLuna have to be top-of-the-bill. So PrimaLuna will give you excellent designers, highest quality manufacturing and a first-class sales and after-sales network. This is all without becoming unaffordable.

Western design and marketing, combined with Far East manufacturing under European control and Dutch after-sales-service. We are proud that skilled and experienced distributors and dealers from all over the world recognized the potential of the PrimaLuna brand for themselves and their clientèle. We all hope to be able to serve you the maximum possible, for a long time to come!

Specialty audio magazines like The Abso!ute Sound, Stereophile, Hifi News, Hifi-World, AudioReview, Sound & Vision and others, have discovered and praised the qualities of PrimaLuna. And even now in 2023, we dare to say that this is just the start of more PrimaLuna to come ...